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required to give workers 30 days notice, before beginning furloughs. its expected workers will be
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asked to take one day unpaid leave per week, or every two weeks, through september. >> susie: the white house is threatening to use trade enforcement authority and sanctions to punish nations that steal u.s. trade secrets.
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military information in the world is on weapons systems that are developed by private corporations whether in this country or other countries around the world. so drawing those lines is not easy. >> reporter: efforts by the white house to protect basic infrastructure and critical companies from cyber attack show this is not just a question for spies. investors need to be thinking about this challenge too. >> so the question shareholders should be asking is, is the board of directors focused on this problem. is the c.e.o. focused on this
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problem? is it a top priority? how are they organized for it? are they spending the right time and money and resources? >> reporter: as washington ramps up cybersecurity efforts, companies may also have to rethink the products they offer to consumers and businesses. >> i think we are sacrificing security for convenience in many cases. this makes our life, our work a lot easier to accomplish and it's cheaper. but the flip side is there may be a trade off in terms of security and resilience that makes it easier for bad guys to cause mischief. >> reporter: while cyber attacks are very sophisticated, many of them still rely on human error to penetrate computer networks. in other words, the best policy is to think before you click. darren gersh, "n.b.r.," washington. >> susie: joining us now richard bejtlich. he's the chief security officer at mandiant, that's the cyber security firm working with the new york times and others, to combat recent attacks blamed on hacker groups in china. if he richard, let me begin by picking up on a point
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that darren brought up in his package there that your report says that companies and countries can be pinpointed of where the source of the attack really came from. can we actually do it that specifically? is that possible? >> it is possible when you have an acter that is so aggressive that takes so much data over a sustained period of time n this case over seven years, 141 companies. you can't apply that to all actor its. but for a case like this you can make that conclusion. >> what advice do you have for companies that are on the one hand trying to make information available to employees and others and they put that information on the i cloud but on the other hand they have to save guard that information and protect it from hackers. what is your advice? >> you need to treat this as a business problem. it isn't a technology problem. you need to see if your company is looking for intruders on your network. you need to be leto ask
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your it or security department how many intrusions have we had, not attacks but how many successful intrusion os kurred and how quickly did we deal with them. do we have a program that deals with it and what is the result of that program? >> as you know companies have been very reluctant to say that their network has been hacked into. but are you now encouraging companies to come forward. >> i wouldn't necessarily say we are encouraging companies to company forward but we would like to see a change in the culture. we need to keep focus on a threat here. it's not theault of a company, necessarily, that they've been hacked. we need to make more of the focus around what you do after the tack, how you handle it. are you responsible with that information. unless about just because are you hacked, there is some sort of a negative stigma associated with it. >> uh-huh. and what does this mean for investors. we're hearing that just about every fortune 500 company is under the risk of some kind of attack. so how do investors protect
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their portfolios from these investments and also snowin snowing-- knowing that the companies they've invested in are athe threat th their secrets could be stole then a flash. >> so companies are at risk but manned on's own research shows that not every company has a severe problem associated with state sponsored es meanage. what i would say is pay attention to the statements that companies are delivering to the sec. since october of 2011 the sec has been fairly involved in looking for disclosures and asking companies questions whether or not it had intrusions. this information is on-line, on the databases and i encourage you to take a look at it. >> we have to do a lot more research than just looking at where the company is a good investment or not. what about any at thes that-- tips that you have for the rest of us who get an e-mail. it looks like it's an official company e-mail and you click on it and create half okay, as darren said think before you click but any other advice on that? >> compass's exactly right. i would say when you get an
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e-mail like that if you need to verify it use the phonement don't go through a clicking a link or something like that. take it to an out of band mechanism like calling the investor help line or something like that to try to validate whether or not the company sent the e-mail. >> all right, a lot of good advice on a very important issue. we really appreciate you coming on the program. chief security officer at mandiant. >> susie: one bright spot in the lackluster economy has been auto sales.
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demand for new cars and trucks, and auto loans has been strengthening. that demand holds the potential for more jobs in the auto sector. ruben ramirez reports. >> reporter: the u.s. auto industry has undergone a major transformation over the last 13 years. at its peak in june of 2000 it employed 300,000 people. that bottomed in january of '09 at 122,000. over the past four years, automakers have added 50,000 jobs. analysts point out that for each of those jobs assembling cars in the u.s., they support nine others along the supply chain. >> the auto industry taking a lead and adding jobs is a good thing. >> reporter: while it will take a lot more for the industry to return to the level seen in the year 2000, automakers are adding to their payrolls at a healthy pace. chrysler is expected to announce in coming weeks that it is also adding jobs to boost one of its facilities in indiana. general motors says it expects to d about 1,400 new jobs over the new few years. and, last month, ford announced it will be adding 2,200 salaried
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employees this year, some of those will be at a cleveland engine plant where today it announced the addition of 450 jobs. >> these jobs, some of them will be people transferring in from other locations where we may have available people but the majority of them will be new hires and they will fall under the new agreement we did in 2007. >> reporter: in recent years, ford had shuttered two plants in that same ohio area. but today's expansion comes as ford moves production of it's eco boost engine from spain back to the u.s. because demand for the engines and fuel efficient cars is booming. >> the auto consumer seems to be very resilient and very strong. we think it has a lot to do with pent up demand given the last several years the car has aged and replacement is necessary. >> reporter: as simple as it sounds, higher demand for cars means there's a need for more people to produce them. >> the year is still early and we've had some good announcements already about jobs being added so i think we'll
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wait ansee ether or n we'll top last year. >> reporter: while the hiring trend is moving up, auto industry watchers point out that any new jobs to be announced this year have been in the planning for at least a couple of years. ruben ramirez, "n.b.r.," washington. >> susie: many americans have given up cable, and are now following their favorite television shows online. so many, that the nielsen company says it will now being tracking televisions connected to the internet, counting them as a quote, "television household." it's a step the ratings firm calls necessary, saying it will help give a more detailed picture of how peoe are consuming media. tom, nielsen is also looking into just how many viewers are watching on devices like the ipad. >> tom: let's get going with tonight's "market focus." >> tom: stocks saw more mild selling pressure today compared to yesterday as they continued to pull back from five and half year highs.
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the s&p 500 was in negative territory for the entire session. a op in nufacturing activity in the philadelphia region, and the rise in first time unemployment insurance filings hung over the market. the index finished lower by 0.6%. volume remained heavier than it has been recently 812 million shares moved on the big board. just over two billion traded on the nasdaq. while today's losses were muted, they continued to be across sectors. the materials, technology and financial sectors all fell by 0.9%. one of the bright spots, though, was wal-mart. last week, an internal memo was released regarding a disappointgly slow start t february sales. today, wal-mart released earnings over the holiday season. the retailer earned $1.67 a share. up from last year, and a dime better than estimates. the gains came despite sales at u.s. stores open for at least a year coming in flat. shares gained 1.5% on heavier than usual volume. on a conference call executives
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said the store has cashed fewer tax refund checks than it did last year at this time, but it has been picking up in the past week. the company also increased its shareholder dividend. another company on the front lines with consumers, grocery store safeway. shares shot up to an 18 month high, rallying 14.1%. volume jumped seven-fold thanks to a strong earnings report even as it faces competition from wal-mart and others. safeway earned $0.94 per share, a significant increase from last year, and well above wall street estimates. the store said sales continue to gain momentum, crediting gas- station rewards and customer loyalty programs. among the drags on the financial sector were some of the big banks. bank of america fell 3.2%. it recently traded at a year and a half high. same for goldman sachs, which lost 2.8% today. morgan anley s wn 2.5%. home depot shares fell 3.1%. it has been one of the best dow jones industrial stocks over the past 12 months. earlier, ruben reported on hiring in the auto industry.
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electric car maker tesla, though, warned of new cost cuts as it lost more money than feared last quarter. shares fell 8.8%. with the company selling its model "s" sedan, the stock was at a 52 week high earlier this month. troubles in europe continue to hurt verifone's business. the company is a credit and debit card payment processor, and shares fell hard, down more than 40%. volume was very heavy. verifone cut its outlook. it has been trying to shift its business away from equipment sales to one oriented toward providing payment services. four of the five most actively traded exchange traded funds were lower. the s&p 500 volatility note gained another 1.9%, moving in the opposite direction of the broad market. and that's tonight's "market focus."
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PBS March 13, 2013 6:30pm-7:00pm PDT

News/Business. Breaking news from around the world. (CC) (Stereo)

TOPIC FREQUENCY U.s. 5, Washington 3, S&p 2, Verifone 2, Ruben Ramirez 2, Safeway 2, Darren 2, Us 2, Philadelphia 1, Europe 1, Leto 1, Was Wal-mart 1, Nielsen 1, Sec 1, The White House 1, Ramps 1, Chrysler 1, Darren Gersh 1, Richard Bejtlich 1, Indiana 1
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